Sample photo

Translation Quality Assessment

Translation quality assessment has been marred by impressionistic and often paradoxical judgments based on elusive aesthetics. This study seeks to develop an empirical model for QA based on objective parametres of textual typology, formal correspondence, thematic coherence, reference cohesion, pragmatic equivalence and lexico-syntactic properties. This eclectic model is tested for its viability by applying it to the textual analysis of an evocative text (an advertisement) with the aim of highlighting points of correspondence and divergence.


Sample photo

Arabic Typography

Arabic fonts has been a problem that kept being mentioned through out the course of the first Arab Techies Gathering, December 2008. You hear it all the time, no one is ever satisfied with the font used on this website or that. And if you are a web designer, I'm sure that's one thing that you hear from your clients all the time, to start thinking about changing your career.